Senior Care Trends: From Communities to Aging in Place – and Back Again
By the end of 2020, occupancy in senior living communities had fallen – represented by move-outs and delayed move-ins. Families brought residents home to keep them safe from COVID-19 – and move-ins were halted or delayed, either due to facilities’ own decisions or family reluctance to place their loved ones into these communities. However, as the 65+ population continues to grow, the senior community occupancy rebound is underway.
This white paper by senior care advocate, Laurie Orlov, examines the state of the industry today, diving into evolving definitions of what “aging-in-place” means, how senior care options differ, the overall competitive landscape, and how addressing hearing loss can be a critical differentiator in this new marketplace for senior care professionals.